Privacy policy
Last Updated: May 25, 2026
Fundamental Coast is operated by Craft Apparel Inc. We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you visit our website, place an order, communicate with us, or otherwise interact with our services.
By accessing or using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
Personal Information
Information you voluntarily provide during checkout, account registration, customer support requests, or newsletter subscriptions may include:
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment details
- Order history
Technical & Device Information
When you browse our website, certain information may automatically be collected, including:
- IP address
- Browser type
- Device type
- Operating system
- Website activity and interactions
- Referral URLs
- Cookies and tracking technologies
Communication Information
We may collect information related to customer service interactions, including:
- Email correspondence
- Support inquiries
- Reviews or feedback submissions
- Contact form submissions
2. How We Use Your Information
We use collected information to help operate, improve, and secure our services, including to:
- Process and fulfill orders
- Provide customer support
- Send transactional updates and order confirmations
- Improve website functionality and user experience
- Detect and prevent fraud or unauthorized activity
- Process returns and refunds
- Send promotional communications where permitted
- Comply with legal obligations and enforcement requests
3. Payment Security
All payment transactions are processed through secure third-party payment providers.
Fundamental Coast and Craft Apparel Inc. do not store complete payment card information on our servers.
Sensitive payment data is encrypted during transmission using industry-standard Secure Socket Layer (SSL) technology.
4. Cookies & Tracking Technologies
Our website may use cookies, pixels, and similar tracking technologies to:
- Improve website performance
- Remember user preferences
- Analyze traffic and visitor behavior
- Support marketing and advertising campaigns
- Provide a personalized shopping experience
Users may modify browser settings to disable cookies; however, some website functionality may be affected.
5. Information Sharing
Fundamental Coast does not sell customer personal information.
We may share information with trusted third parties only when necessary for business operations, including:
- Payment processors
- Shipping and logistics providers
- Technology and hosting providers
- Fraud prevention and security services
- Marketing and analytics platforms
- Legal or regulatory authorities, when required by law
These third parties are expected to maintain appropriate confidentiality and security standards.
6. Data Retention
We retain customer information only as long as necessary for:
- Order fulfillment
- Customer service
- Business operations
- Legal compliance
- Fraud prevention
- Recordkeeping obligations
When information is no longer required, we take reasonable steps to securely delete or anonymize it.
7. Data Security
We implement commercially reasonable administrative, technical, and organizational safeguards designed to help protect personal information from unauthorized access, misuse, disclosure, or loss.
However, no online platform or transmission method can guarantee absolute security.
8. Marketing Communications
Customers who subscribe to promotional communications may receive marketing emails, product updates, promotional offers, or brand announcements.
You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails.
Transactional communications related to orders or customer service may still be sent when necessary.
9. Children’s Privacy
Our website and services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children.
If we become aware that personal information from a child has been submitted without parental consent, we will take appropriate steps to remove such information.
10. Your Privacy Rights
Depending on your jurisdiction, you may have certain privacy rights regarding your personal information, including the right to:
- Access personal information
- Request correction of inaccurate information
- Request deletion of personal data
- Opt out of certain marketing communications
- Request information about collected data categories
Privacy-related requests may be submitted through our customer support contact information below.
11. Third-Party Websites
Our website may contain links to external websites or third-party services.
Fundamental Coast and Craft Apparel Inc. are not responsible for the privacy practices, content, or policies of third-party websites.
Users access third-party websites at their own discretion.
12. California Privacy Rights
California residents may have additional rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA).
Eligible California residents may request information regarding:
- Categories of personal information collected
- Categories of personal information disclosed
- Business purposes for data collection
- Requests for deletion where applicable
- Requests may be submitted using the contact information listed below.
13. Changes to This Privacy Policy
Fundamental Coast reserves the right to update or modify this Privacy Policy at any time without prior notice.
Changes become effective immediately upon posting to this page.
Continued use of the website after updates constitutes acceptance of the revised policy.
Customer Support
Fundamental Coast
Operated by Craft Apparel Inc.
Customer Support Email: customerservice@fundamentalcoast.com
Business Hours: Monday – Friday, 9:00 AM – 5:00 PM PST